Whether it is a corporate executive or a maintenance worker, people pay attention to those with whom they can relate. Personal effectiveness in this area will allow you to talk to anyone anywhere and get them to not only pay attention to you, but to take action based on what you say. So what is the magic elixir to being relate-able? Be interested not interesting! When people know you are listening, and care about them as human beings they will give you the time and attention you need to present your business to them.
Think of the last person you presented your business to. How much did you find out about them, before you began to present your business opportunity? Did you find out their hobbies, how they like to spend their time and money, if they like their job, home, and cars, what inspires them, and what their greater causes and higher purposes are? If you are to really relate to others, you must become good as discovering what makes them tick, what they care about and why. Relate-ability allows ourselves to be the “real deal”, and lets our personal power run wild.
When we show our human side, we become more like our prospect which will put them at ease. When people see you in the same light as themselves or having been there and done that, they are much more likely to take the action you call for at the end of your presentation. I have heard many people come out of events saying: if they can do it, I certainly can.
This statement is not a negative one. It only means that the speakers were so relate-able to the audience that everyone saw that success is possible if the correct principles are rightly applied.
