One of the critical skills you must master in this business is the ability to promote. There is a very important distinction to keep in mind. The difference between hype and promotion is very fine, but must be clearly understood. Hype is building false hope, false expectations, false bravado about the results that will come from your product, service, or company.
Promotion on the other hand is to help people understand the real features and benefits of your products or services. And what they really do, and don’t do. Over the years I have listened to many people talk about different products and services. Each time I hear someone promote a product or service, I am reminded about the fact that people who master promoting always seem to earn more money than those who don’t.
Product promotion begins with listening. If you ask a few questions about your customer’s life, you can quickly ascertain which features and benefits of your products would be most advantageous to them.Being able to talk about specific compelling features and benefits of a product or service and adding personal testimony to how the product has impacted your life will help others know that the product had the effect you said it would, and that it will have that same effect for your prospect.
So spend some time this week studying a product or service that has had a major impact on your life. List the reasons you are a disciple of the thing you are promoting. The better you get at promotion, the more your business will become one that produces residual income. Product promotion always ends with a call to action, question, or invitation for them to try your product.
